How To Remove Spammy Google Analytics From Your Shopify Store

If you're seeing referral links in your Google Analytics data from unknown and often dodgy looking sites then you're not alone. 

Needless to say this is not helping you make sense of your data and doesn't provide an accurate overview of your traffic. 

Why do I see these spam referrers? 

This data is caused by spam bots that crawl hundreds and thousands of websites each day. They essentially create a fake backlink, which can then be crawled and indexed by Google. Google may treat this backlink as relevant which then influences the search engine rankings of the websites being promoted by spammers.

How do I fix it?

You can create filters to manually remove this unwanted data but a new tool from PaveIQ* will do all of the work for you. Follow this link, connect your Google account and follow the instructions. It takes minutes and is definitely worth it.

You can read more about referrer spam at and Wikipedia.

* PaveIQ analyzes your Google Analytics data and sends you a report on what's working, what's not and how to improve.